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VERNISSAGE and RED DOTS
VERNISSAGE and RED DOTS…. …This blog follows on from the previous blog about ‘Product Launches’ for Artists, and...
8th September 20190 -
‘PRODUCT LAUNCH’ for ARTISTS
In business there is a practice known as ‘Product Launch’. It is used to focus on the occasion when...
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Revolution in Printmaking
Crucial differences between old and new printmaking. Using inkjet technology – inspired by ‘giclee’. Print-making used to be part...
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Filberts, Riggers, and Hakes.
Artists use funny uncommon language some of the time. I recently got asked why my painting was labeled ‘gesso...
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BENEFITS – NOT FEATURES OF ART
It is well known by professional sales people that a crucial stage of the buying process is …… moving…
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AIDA AGAIN
AIDA is an easy way to remember how to sell things.
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ART – FOR SALE or FOR RENT.
SELL or RENT Most artists have two tasks going on at the same time. First is making their art,...
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CORPORATE CUSTOMERS or PRIVATE COLLECTORS.
CORPORATE ART ‘Corporate’ art is a term for art on show in business premises such as offices, hotels, hospitals,...
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Small, medium, or big art…
…the benefits and problems that painters have when they choose to make big, medium, or small art pieces.
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PROS AND CONS OF COLLECTING ART…
COLLECTING ART I often refer to the people who buy my art as ‘collectors’. The term ‘collecting’ shows an...